Vice President, Digital Strategy

As the Vice President of Digital Strategy at Communication Federal Credit Union, I work to modernize the digital footprint of Oklahoma City’s third-largest credit union.

Manage digital experiences for products and services across all member-facing platforms, including online and mobile banking, comfedcu.org, email, social media, and content marketing.

Define the overall digital roadmap for the credit union and work with internal and external stakeholders to identify and implement the technical architecture required to deliver exceptional digital experiences for current and prospective members.

Outline and monitor KPIs for digital marketing initiatives, including attribution reporting, to analyze and optimize marketing ROI.

Digital Strategist

Oversee all aspects of digital marketing, including SEO, SEM, Display, and Retargeting.

Maintain and update the Communication Federal Credit Union website, striving to enhance user experience, improve site speed, and increase conversion rates.

Implement digital onboarding series across multiple product lines to accelerate adoption of new financial products, services, and tools.

Develop and monitor various member feedback surveys for new memberships, new accounts, account closures, and in-branch transactions.

Create reports and dashboards to monitor KPIs for all digital marketing initiatives.

Marketing Manager

As the Marketing Manager at 034Motorsport, I worked closely with the Engineering, Marketing, and Sales teams to support all marketing needs of a leader in the automotive aftermarket.

Oversaw all aspects of eCommerce, marketing campaigns, branding, social media, communications, and events.

Developed and refined go-to-market strategies for hardware and software products.

Launched and managed multiple iterations of the 034Motorsport website, continually optimizing to improve search presence, user experience, and conversion rate.

Integrated website features with separate accounting, fulfillment, and CRM systems to maximize efficiency.

Created critical reports and dashboards to monitor KPIs for Marketing Team & Sales Team.

Results: Modernized brand and company image, successfully launched dozens of new products every year, improved online presence and eCommerce conversion rate, created crucial resources for internal sales team and external dealer network, allowed for the re-purposing of key staff members through workflow automation.

Onsite Technician

Provided IT services to multiple clients in the San Francisco Bay Area, including network setup, software implementation, hardware repairs, and troubleshooting.

Worked directly with clients to determine their needs, outline project scope if needed, and provide quotes. Effectively managed time on-site and off-site to maximize efficiency and increase customer satisfaction.

Results: Grew existing customer accounts through up-selling while generating new business through referrals. Exceeded goals for productivity and customer satisfaction.

Online Sales Specialist

Pursued new sales opportunities through social media and online enthusiast forums.

Managed website orders and customer inquiries regarding products, services, order status, returns, and warranties.

Identified new product opportunities through customer interaction and market research.

Results: Attained double-digit sales growth year-over-year, while improving customer satisfaction KPIs. Established a strong online presence for 034Motorsport on social media and enthusiast forums.