The 034Motorsport website was overhauled to match its brand identity, elevate search ranking, feature a modern, responsive design, facilitate all B2B and B2C transactions, improve marketing automation, and integrate seamlessly with a new ERP system.
Contributions:
- Migrated complete product, customer, and order database from previous website to fresh Magento CE1.9 installation.
- Utilized EC2 cloud hosting for optimal load speeds and site performance.
- Implemented vehicle-specific product browsing to increase customer engagement.
- Customized responsive layout following best practices to improve usability on mobile devices while providing a branded shopping experience.
- Deployed automated email marketing campaigns and retargeting ad campaigns using segmentation based on customer vehicle selection and order history.
- Created group-based pricing structure to facilitate both B2B.
- Integrated with Sage ERP for accounting, order fulfillment, and live inventory capabilities.
- Managed redirect table and URL rewrite conditions to maintain traffic from existing external links.
- Generated advanced reports and dashboards for Sales Team & Marketing Team.
- Wrote feature-rich content to drive high-quality search traffic for specific keywords.
- Oversaw all SEO/SEM initiatives.